Friday, July 27, 2007

Presto Chango - Let Me Pull More Revenue Out Of My Hat

Presto sounds like a good idea. It allows you to transfer between systems with a single pass. But from the documentation I received from Union Station this morning. It seems to be missing something.

Why would I want a Presto Card?

* Easy transfers within and between transit systems with just one
card.
* No more searching for the right change
* Peace of mind. Riders who report a registered card lost or stolen
can have any remaining value transerred to a new card.

Wait a minute here, exact change, but what about my discounts I get now for Go Transit and TTC Passes. As we all know from recent news, so many people are using MetroPass that the TTC is short millions of dollars. So are these cards only aimed at people that don't have monthly passes?

You just have to look around when security officers are on Go Transit to see how many people pull out their Monthly Passes. They are cheaper and there is a government tax credit to make it even more so. The same for the TTC, you just have to look at the station entrances to see everyone pulling out their MetroPass. So my question is will the Presto Pass support individuals paying a flat rate for a month and then carrying their Presto pass instead of 2-3 transit passes. That would be very good. I currently have a Metro Pass and a Go Transit Pass, other have local transit on one end, Go Transit and MetroPass.

Let's break it down: I take Go Transit from burlingtion and MetroPass for the TTC every day.

Go Adult Pass $247.00
Metro Pass $99.75
---------------------
346.75


Go 10 Ride $69.75 x 4 = $279
Metro Pass $99.75
-------------------------
378.75

Go Single Ride $7.65 x 2 x 5 x 12 = $306
Metro Pass $99.75
----------------------------
405.75

Go Adult Pass $247.00
Tokens $21.00 x 4 = $84
---------------------

Go 10 Ride $69.75 x 4 = $279
Tokens $21.00 x 4 = $84
-------------------------
$331

Go Single Ride $7.65 x 2 x 5 x 12 = $306
Tokens $21.00 x 4 = $84
----------------------------
$390

Go Adult Pass $247.00
Cash fare: $2.75 x 2 x 5 x 4 = $110
---------------------
$357

Go 10 Ride $69.75 x 4 = $279
Cash fare: $2.75 x 2 x 5 x 4 = $110
-------------------------
$389

Go Single Ride $7.65 x 2 x 5 x 12 = $306
Cash fare: $2.75 x 2 x 5 x 4 = $110
----------------------------
$416


I await someone from Presto to clarify this as it could be a good marketing move for you to push this in your brochure too as there are a lot of us using the system this way.

From my calculations, the fare could be anywhere from $346.75 to $416 depending on how the Presto card works. Its only beginning so I am sure there will be more press on it coming soon and more information throught the newsletter. I suggest we all subscribe to the newsletter at http://www.prestocard.ca and keep in the loop. It could be a good service but if we see now that it doesn't look useful we may want to let them know. They have many years before its fully implemented so lots of time to make changes.

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